And they don’t cost much with pricing beginning at 10 cents per response.Īsk a question and Google will put that question out to the relevant audience. You get numerous results within a few days instead of a couple of results in weeks and they will be useful when you are writing your brief. These focus groups are readily available. You can specify which data you want to collect from age, geography, gender, family structure to income in order to ensure that it’s relevant to your content and audience. Google Surveys is another great tool for developing a clear understanding of who your customers are by conducting custom surveys to target specific audiences. Use Google's Audience Retention Tool to Track Viewer Engagement Once you find out when viewers typically leave your videos, you can add a call to visit your site about ten seconds before that point. If the average retention rate is low (under 25%), you should consider reducing the length of your videos.Īttract more visitors to your site using YouTube Analyticsĭid you know that by using YouTube Analytics, you can attract more visitors to your site? By taking a look at the analytics for each video, you can find out where your viewers engage with your content and when they leave. If your retention rate is high, your search rankings will also be high. It is important because Google uses the retention rate to assess whether viewers find your content interesting or not. The Retention Rate shows the average watch time for the video. Once you know who your audience is, you will be able to produce more personalized content that caters to their needs and increases conversions. To find out who your real audience is, click on the ‘demographics tab’, here you’ll find information about the location and age of the people who watch your videos. YouTube users post an incredible 300 hours of video to YouTube every single minute (Source: ) and its analytics can provide an amazing amount of customer insight. You may have posted a lot of videos on YouTube, but do you know who is watching them? Is it possible that your audience is totally different to what you expected? We’ve picked out the top 7 customer-centric marketing tools to help you to better understand your customers. Once you know what information you need, you’ll be able to paint an accurate picture of your customers and their preferences allowing you to accurately define your customer personas. Since plenty of online tools are readily available, even for small teams, there is no excuse for not digging deeper.Īnalytics can be daunting if you’re not used to delving into data but don’t let that deter you. This data provides valuable customer insights that brands should be analyzing.Ĭustomer centric marketers use all kinds of tools to get a better understanding of their customers. Most customers are now online and they leave a trail of data on social media sites and search engines. Unfortunately, this does not help their case. This leads to making broad assumptions that may or may not apply to their audience. They don’t know who their customers are or what they want. And yet there are marketers who find it difficult to identify their audience. In the digital age, we have too much customer data at our disposal. Customer insights are essential to create content that will convert. Creative briefs, content strategies, and RFPs are meant for serving ONE main purpose – gaining valuable insights into customer behavior.
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